WELCOME TO DIRECT FOCUS

WE ARE A GLOBAL TEAM OF CREATIVE PRODUCTION SPECIALISTS

Direct Focus supports great creativity while safeguarding and maximizing your production investment.

RANGE OF SERVICES

Acting as an extension of your team, we offer a number of areas we can support your marketing efforts.

BRAND AND AGENCY TRANSLATION

Clients don’t speak production. They just don’t. DFI wants to streamline communication and iron-out wrinkles. Brands love us because we help them understand the decisions they are making. Agencies tolerate us because we speak their language. It’s win/win.

FISCAL MANAGEMENT & BUDGET OPTIMIZATION

DFI secures the budget you need to get the job done. We help assess agency bid specs, analyze production & post-production bids, protect against cost overruns, and work with agency / production teams to make the wildest content-creation dreams come true.

PRODUCTION PARTNER & RESOURCE CONSULTING

There are tonnes of great people in the production community. BUT WHERE DO YOU START? We can make recommendations or provide feedback on directors/ DPs / photographers / editors / audio directors / VFX artists + the companies representing them.

PRODUCTION COST HANDLING

When you’re a large organization and moving at the speed of culture - onboarding and paying vendors is difficult. We can help with payment of smaller and mid-size vendor costs to ensure partners can get to work sooner and get paid on time.

IN-HOUSE DECOUPLED PRODUCTION

DFI can go beyond production consultation, acting as a single procurement-source that can custom build a production team.

Say you have a celebrity talent that wants to direct for their first time. Say you want to build a tighter crew for a tight turnaround. We’ve done it.

TALENT, CELEBRITY & LICENSING

The right talent or IP property can take an idea from good to great. From selection, negotiation, labour standards, and defining production / post production objectives, we ensure your creative is enhanced by adding celebrity, IP or well-loved song to your creative - avoiding overpricing or underwhelming experiences.