WELCOME TO DIRECT FOCUS

WE ARE A GLOBAL TEAM OF CREATIVE PRODUCTION SPECIALISTS.

We are filmmakers who understand how the work gets made. And how to make it even better.

HOW WE WORK

We approach every project with a love for the craft and an ability to bring technical and financial expertise along with creativity to every stage of production. We’re not cost consultants.

BRAND AND AGENCY TRANSLATION

Brands love us because we help them understand their creative and technical decisions in relation to production. Agencies appreciate us because we speak the same language as their vendors and help maximize time on set and in sessions.

FISCAL MANAGEMENT & BUDGET OPTIMIZATION

We work alongside brands, agencies, and production partners from ideation through delivery to ensure production decisions support both the creative vision and realities of execution. We eliminate unnecessary spend while still improving the work, ultimately saving more money than we cost.

PRODUCTION PARTNER & RESOURCE CONSULTING

We have years of experience with trusted partners and are always finding new talent and new technologies, inclusive of AI when appropriate. We can make recommendations or provide feedback on directors/ DPs / photographers / editors / audio directors / VFX artists + the companies representing them.

PRODUCTION COST HANDLING

When you’re a large organization, onboarding and paying vendors is difficult. We can help with the payment of smaller and mid-size vendors to ensure partners can get to work sooner and get paid on time.

DECOUPLED PRODUCTION

Separating a campaign’s creative ideation (the big idea and strategy) from its production and delivery.

Holding companies have already decoupled production, let’s talk about how that can affect your next project and what other means of decoupling are available.

TALENT, CELEBRITY & LICENSING

The right talent or IP property can take an idea from good to great. From selection, negotiation, labor standards, and defining production / post production objectives, we ensure your creative is enhanced by adding celebrity, IP or well-loved song to your creative - avoiding overpricing or underwhelming experiences.