DIRECT FOCUS INC
Bridging the gap between brands looking for stellar commercial production and creative agencies producing innovative content.
Not to brag, but for over 30 years the world’s top brands have entrusted us with overseeing their biggest commercial productions. When it comes to creating award-winning content, we know how to enhance creative, what works, and what it should — and shouldn’t — cost. Okay, maybe we’re bragging just a little.
TRUSTED BY THE BEST
Relax, your brand’s in good hands now.
We’re not gonna lie: commercial production is a lot of fun, but it can also be challenging. Thankfully, we have extensive experience working with the world’s top brands. We know how to navigate the ups and downs along the way during pre-production, shooting, and post-production, negotiating at every stage.
You’ve got creative problems? We’ve got creative solutions. From choosing agencies to work with, to storyboard enhancement to working with VFX companies to represent the brand in post-production, we can fulfill on all your creative production needs.
Whenever you mix creativity with commerce, things can get a little tangled. That’s why we’re experts when it comes to streamlining communication and ironing-out creative production wrinkles. Brands love us because we always have their best interests at heart. Agencies love us because we speak their language. It’s win/win.
Procurement of Artists, music licensing and property licenses can bring creative to life in the most exciting and culturally relevant ways. From Talent selection, contract negotiation, understanding SAG and other production and post production needs, we make sure your Creative is enhanced by adding a Celebrity, iconic property or well-loved song to your creative, not burdened or by an overpriced or underwhelming experience.
We’re like fiscal ninjas, efficiently securing and maintaining the budget you need to get the job done (without compromising quality). Specifically, we can help with assessing agency bid specifications, analyzing production bids & post-production estimates, preventing cost oversights, and working with creative production teams to make your wildest content-creation dreams come true.
Sure, we play well with others, but we’re also fully capable of rolling up our sleeves and doing all the content creation ourselves to fulfill on your production needs. We can develop and produce commercial campaigns for global brands across a range of genres, TV series for virtually every network and across all digital platforms.
We’ve never met a project we couldn’t crush.
Founded in 1990 as the US branch of Barry Rosen Productions, we have produced award-winning commercials for some of the world’s top brands with cutting edge post-production and sound facilities in Johannesburg, Geneva, London, and New York.